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Home » Case Study » Palram
  • Palram
  • Product Launch
  • Israel

An Israeli-based plastics and polymers company, Palram was expanding into the US market and called upon Weidenhammer to help them build a US presence.

Product Launch

We aimed to create the most successful product launch in company history for Palram and the Mirrite product, moving product from zero visibility to household name practically overnight. Following the groundbreaking success of Mirrite, Hammer Marketing began preparations to launch the company’s second product line, PALIGHT.

Product launches require digital strategy planning to ensure all avenues are accounted for to obtain the greatest reach. Hammer’s team focuses on the current market as well as future goals in order to structure a plan that encompasses a greater ROI.


The website was designed and developed to showcase the Mirrite product to consumers and commercial businesses who promote and carry the product.

Print & Collateral

To support the product launch, printed brochures, point-of-sale displays and table top cards were created to drive customer inquiries and sales. The printed resources were used for contractors, builders and distributors to educate on product use and share with their customers.

Photo Retouching

One of the most challenging aspects of the product launch was capturing and creating the look of a product not yet available by simulating decks using ultra high-res images on boards.

Weidenhammer was a true partner with Palram during this exciting launch and we look forward to working with the team on future projects.

Stan Zukowski, Product Manager