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Home » Case Study » Hinkley Lighting
1999
Site first created 20 years ago

Challenges

Hinkley Lighting prides itself on a 95-year history of excellence in client relationships. While the company has grown and expanded from a small outdoor lantern company to a global manufacturer of indoor and outdoor lighting, the website was outdated in appearance and functionality. The site was not user-friendly and lacked the interactive element so critical to functional websites today. As a result of outdated technology and user interface, the site was performing poorly.

Solutions

In order to build a dynamic architecture which would improve and promote interaction with customers and industry experts, Weidenhammer:

  • Assembled a commerce team to develop multi-faceted plan to update the company’s website
  • Implemented new Magento Commerce cloud website based on contemporary User Experience design
  • Launched the site using Magento Commerce Cloud Pro which delivered a modern architecture
  • Provided custom integration with the SQL Server based on custom PIM
45%
Reduction in staff hours

Results

Since the new, interactive site has been built and launched, it has provided:

  • An improved way for visitors to the Hinkley Lighting site to learn about the company
  • A more interactive experience helping customers better navigate Hinkley’s full product line, lighting services and solutions
  • Simplified and streamlined catalog maintenance
  • Ability to add new products more easily
  • Reduced staff hours by 45%