Bringing Cutting-Edge Technology Into The 21st Century

Challenges

Insaco’s internal technology had adapted with the needs of their consumers, but their website had not. It was difficult to navigate and didn’t reflect the company’s cutting-edge excellence and expertise in the field. Additionally, the website’s actual platform was not very user-friendly for Insaco’s staff, making it difficult to make necessary updates. With a number of reasons behind them, Insaco recognized a need for change.

Insaco’s leadership knew they wanted a website that reflected their reputation. It needed to be accessible, intuitive, and easy to navigate. Most importantly, customers and staff needed to be able to find materials and sales information easily. When they reached out to Hammer Marketing, there were two primary goals: to design and develop a new website that met their goals; and to build a partnership with our marketing team to support Insaco’s long-term marketing needs.

Solutions

Hammer Marketing took a broad approach toward the site design and architecture, looking for areas that could be improved upon without adding more work for Insaco’s staff. A key component of the existing website was Insaco’s designer guide, which directed customers and staff to the best materials for their needs. Hammer Marketing saw an opportunity to elevate the guide by making it both cleaner and simpler to use. Site visitors would be able to find what they needed more quickly, while benefiting from the smoother user experience overall.

Hammer Marketing also saw an opportunity to create an enhanced experience that included interactive components, video, and ease-of-navigation. A refined visual approach would keep visitors engaged with the website, offering multiple chances for Insaco to demonstrate exactly why they were experts in the field.

Results

Since the launch of the new site, Insaco has seen significant increases in page views, pages per session, and average session duration. They’ve also seen a lower bounce rate, indicating the redesign has made a meaningful impact.

Now, the website works as a one-stop shop for employees and customers alike. It houses all of their company and sales materials in one place, and staff can easily make updates, removing a barrier to keeping the site current. And most importantly, Insaco has a website that appropriately reflects their capabilities and reputation in the industry.