Weidenhammer Secures Naming Rights of Box Office at Santander Arena
Reading, PA, August 30, 2017 – Weidenhammer is the new, exclusive title sponsor of the Box Office at the Santander Arena effective September 1, signing a multi-year agreement with SMG, which operates the 8,500-seat arena for the Berks County Convention Center Authority.
“Weidenhammer is proud to lend our name to the Box Office at the Santander Arena. The Arena, along with the Performing Arts Center, serves as the entertainment hub for Reading, Berks, and surrounding areas. The Arena ranked in the top 100 for ticket sales in the U.S. last year, and hosted a record 275 events, with more than 420,000 people attending these shows and events. We look forward to a great partnership with the Arena in sponsoring the Weidenhammer Box Office,” states John Weidenhammer, President.
“We couldn’t be more thrilled to have Weidenhammer’s name on the Santander Arena Box Office. They have been such great supporters of arts and entertainment in our community, that it makes for a perfect fit,”states David Farrar, General Manager of the Santander Arena and Santander Performing Arts Center.
Along with the official renaming of the box office, SMG will soon announce additions to the 2017-2018 entertainment line-up for Santander Arena. Numerous concerts are currently on sale for both venues, including: Scorpions, Nicky Jam, Alabama, Tesla, ZZ Top, Jersey Boys, Wizard of Oz, Marc Anthony, PJ Masks, & more.
Celebrating its 40th anniversary and founded in 1977, SMG provides management services to more than 230 public assembly facilities including convention and exhibition centers, arenas, stadiums, theaters, performing arts centers, amphitheaters, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 15 million square feet of exhibition space and more than 1.5 million sports and entertainment seats. As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming; construction and design consulting; and pre-opening services for such landmark facilities as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston’s NRG Park and the Mercedes-Benz Superdome in New Orleans. SMG also offers food and beverage operations through its concessions and catering companies, currently serving more than 140 accounts worldwide. For more information visit www.smgworld.com .