The Mighty Middle Market: Reengaging Customers and Clients in a Digital World
COVID-19 has continued to test the strength and resiliency of the middle market (businesses with annual revenue between $10 million and $1 billion). The global pandemic has expedited the digital transformation process for many, with social distancing requirements forcing business leaders to enhance their virtual presence and digitize processes in a matter of months. As we approach one year since the onset of the crisis, middle market businesses should begin to shift mindsets from survival to reinvention. By strategically investing in and integrating digital tools to stay ahead of the curve, middle market businesses are in prime position to virtually reengage existing clients and build a new path forward toward growth.
Join us to hear from middle market leaders as they share digital transformation tips and best practices on how to enhance your digital presence beyond the bare bones needed to get by in a virtual world. Douglas Farren, Director, National Center for the Middle Market (NCMM), will offer insight on how middle market companies have fared and why businesses should focus on reinventing their strategy to effectively reengage customers and clients, followed by Charles Zwicker, Chief Operations Officer, Weidenhammer, who will provide best digital practices to reach new customers. Afterwards, attendees will break out for more focused discussions and peer sharing among middle market cohorts.
Managing Director, National Center for the Middle Market (NCMM)
The National Center for the Middle Market (NCMM) is a collaboration between Ohio State University Fisher College of Business and Chubb, providing a voice for this critical yet understudied segment of the economy. Doug joined Fisher College of Business after an 11-year career at Limited Brands, where he served as senior manager of supply chain planning. Doug holds a Bachelor of Science in Marketing from Penn State University, where he was an athlete and student assistant under Joe Paterno.
Chief Operating Officer, Weidenhammer Systems Corporation
Chuck is a senior technology executive with 30 years of experience in consulting, sales & marketing, and operations. Chuck is known for driving significant growth and measurable business outcomes to customers through marketing, communications, and technology solutions and services. Weidenhammer is a nationally recognized digital consulting firm focused on optimizing customer experiences and business performance through strategy, innovation, and the intelligent application of technology.