How Bing Webmaster Tools Can Boost Your SEO Game
Are you missing out on one of the most underrated SEO tools? While there is typically plenty of buzz around tools like Moz Pro, Ahrefs, SEMrush, and even Google Search Console; Bing Webmaster Tools isn’t always top of mind (or SERP) – and maybe it should be.
Learn how this free and powerful resource can help propel organic search results.
Mighty Metrics
One of Bing Webmaster Tools’ most impressive features is its comprehensive SEO reports. The auto-generated analyses will outline recommendations to help boost organic search, including listing errors in order of severity, and best practice solutions.
Another powerful element of Bing’s suite is the site scan function. The customizable tool identifies common technical SEO errors that are causing or could potentially cause issues. Site scan’s depth of crawl can be determined by you according to scope. You can choose to scan your website, a specific sitemap, or a list of URLs. This is ideal when trying to diagnose a high bounce rate, lack of engagement, or other page specific issues.
Beyond these highlighted features Bing offers an expansive set of tools which include a keyword research function, URL inspection to investigate indexing and schema issues, and Microsoft Clarity – a free heatmapping and behavioral analysis tool.
Bing vs. Google: It’s Not a Fight
If you’ve been SEOing since the beginning of time you probably default to the Google vs. Bing years – who hasn’t seen the memes? But that rivalry doesn’t exist. As a matter of fact, the new Bing Webmaster Tools makes it seamless to import verified sites from Google Search Console. You don’t need to choose a side: Bing’s suggestions to optimize your site for better speed, user experience, and search is going to benefit you across all search engines.
Even more important is that Bing accounts for nearly 4% of global search. According to a 2021 Search Engine Journal article Google holds 92% of global search engine market share, while Bing pulls in 2.4% on its own, and powers Yahoo’s 1.4% market share. That’s no small amount when it comes to being found online.
Data = Power
Whether you are an SEO Specialist or a digital DIYer Bing Webmaster Tools is a free, effective addition to your SEO toolbox comparable to the paid powerhouses. Collecting and using data from multiple sources can ensure a holistic approach to your marketing strategy.
Learn more about marketing strategy and site optimization at Hammer Marketing. Our team can assess your current site or create an SEO optimized website built for organic search performance and lead generation. Contact us for more information.
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