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Highlighting Industrial Innovation Through (Re)Invention

We’re delighted to share the hard work of the Hammer Marketing team in one of our latest website launches. When the first conversations began with Insaco, they were working with an outdated website and a team that was uncomfortable making necessary updates. As a company that has been synonymous with excellence in the development and production of high precision machined parts, the site needed to reflect that level of quality. It was time for an upgrade.

The work that Insaco does is specialized: they fabricate parts from all technical ceramics, sapphire, glass, and quartz. Primary consumers have adapted over time, from makers of phonograph, textiles, electronics, medical applications, defense and aerospace, and more. A key goal of the website refresh was to create a more dynamic experience that incorporated interactive components, video, and ease-of-navigation.

To make it easier for customers to identify the best materials for their needs, we approached the design in two ways: first we enhanced the existing designer’s guide to make it easier than ever to find the right material or application based on their specific need. Second, we created a standard page layout for all materials that shared an overview and a quick snapshot of the mechanical, electrical, thermal, and optical properties. As a result, the site visitor could find what they were looking for quickly.

We further enhanced the design with new photography to provide compelling visuals; embedded sales brochures (instead of linking to a downloadable file) to keep visitors engaged; and incorporated details like animated callouts that changed shape and color as a fun way to visually represent the work Insaco does in fabricating parts from larger materials. Additinally, the company can easily make updates, removing a barrier in keeping the site current.

Today, Insaco has an updated website that reflects their capabilities and reputation while housing company and sales materials in one place. It also works as a fantastic one-stop shop for employees and customers alike. Check out our work:

Our website was outdated and our in-house webmaster had retired. We chose Hammer Marketing to design and build a new website for us. The team at Hammer Marketing came to visit us and got an understanding of who we are and what we do. They designed a beautiful and modern website that we are thrilled to have. In addition to the website, they provided professional photography of our facility and our products. The team was thoughtful and patient as they guided us to the website launch. We are very happy we chose Hammer Marketing.”

Doug Oswald – Manager of IT – Insaco