Insights & Articles
Whether you’re gaining insights on redirecting strategies, SEO trends and content gathering or you’re looking for the best-in-class information on producing video… you’ll find the insights from the industry’s brightest minds and the most essential and reliable information here on our blog.
Recent Blogs
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Data Warehouse vs. Lakehouse Vs. Microsoft Fabric
Executive Summary The question facing most organizations is no longer whether to modernize the data platform based on a prescribed data maturity journey. That debate is settled. The difficult, expensive, and consequential question is what to modernize to. Between the traditional data warehouse, the lakehouse architecture, and Microsoft Fabric, technology leaders face three credible options…
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Governing Your Lakehouse
Executive Summary Standing up a lakehouse in Microsoft Fabric is genuinely straightforward. A competent analytics engineer can provision a workspace, connect an operational data source, and publish a basic report in an afternoon. That accessibility is Fabric’s greatest strength — and the origin of its most common failure mode. Keeping a lakehouse trustworthy is a…
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Why Great B2B Ecommerce Is About So Much More Than Ecommerce
When people hear “ecommerce project,” they often picture a website, a new user experience with better search, cleaner navigation, and faster checkout. Those things certainly matter. But after decades of helping manufacturers, distributors, and wholesalers modernize how they sell, we’ve found that the most successful B2B commerce initiatives have surprisingly little to do with the…
Case Studies
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OraSure Technologies
Ask anyone at a manufacturer where their day really goes, and you’ll hear the same thing: too much of it is spent keying in orders, chasing numbers that don’t match, and waiting on a report that’s already out of date by the time it lands. That was the reality at OraSure Technologies. OraSure is a…
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API Tire
API Tire sells tires to its Customers through both Full Truckload and Less than Full Truckload (LTL). A digital modernization of the warehouse turns a manual, paper-and-email operation into a connected, real-time system that keeps every order, shipment, and tire accounted for. Forging Operational Clarity API Tire built its business on tires — moving them…
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Uncommon USA
Raising the Standard It is May 2024. A family-owned Minnesota manufacturer with more than 30 years of heritage, the original maker of the telescoping flagpole, runs a healthy online store. Behind that store, the marketing program has drifted onto autopilot, and the account is close to ending. Uncommon USA did not need rescuing. It needed…
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