About the Author
Leaders who step into this role with clarity and curiosity are often the ones who unearth the greatest value—not just from their technology, but from their teams.
Tech Decisions Are Business Decisions. Own Them.
Technology is infrastructure, intelligence, and enablement all rolled into one. It shapes everything from how customers engage with your brand to how your teams collaborate, how fast you can adapt, and how secure your data is. If those aren’t core business issues, what is?
Still, many leaders treat technology like a black box: something handled by IT, scoped and delivered with minimal involvement from the rest of the C-suite. That disconnect leads to common problems: misaligned solutions, unused features, or worse, tools in search of a problem.
The truth is, when technology decisions are left to happen in isolation, they often miss the mark. Strategy must drive systems, not the other way around. And that means leaders at every level need to take ownership of the alignment between business goals and technical execution.
