Reading, PA – April 7, 2017 – Sid Mashburn, a nationally-recognized apparel retail and design company, has launched a new online Made-to-Measurement program with the help of Weidenhammer, a provider of strategy, marketing, and technology solutions.
Custom fit and made-to-measure suits have been a hallmark of the Sid Mashburn in-store experience since the brand’s conception in 2007. And now, for the first time, that custom, made-to-measure level of service is available online for men’s shirts.
Through this application designed by Weidenhammer, and using the Magento platform, customers can interface digitally to order a custom shirt online. “The fully customized application reinforces the “high touch” element of Mashburn’s brand promise,” states Jason Crickmer, Managing Director of Weidenhammer’s Commerce Practice.
Crickmer notes, “Customers can “self-serve” at their convenience, and Mashburn associates can lead shoppers through the process if a more “hands on” approach is desired. The resulting cohesive omnichannel experience heightens customer exposure to the aspirational aspects of the brand, positioning them as lifetime ambassadors of quality, style, and value.”
“We’ve worked very hard to make it easy and accessible, because let’s be honest – no matter your job or your crowd or your day-to-day, it’s cool to have your own shirt,” Sid Mashburn, CEO says. “We’re super excited.”
About Sid Mashburn
SID MASHBURN is a vertically-integrated and nationally-recognized apparel retail and design company headquartered in Atlanta, GA. Sid and Ann are the driving creative and design forces behind the Mashburn brand. Sid began his design career in New York as the very first men’s designer at J.Crew, where he spent 5 years helping to establish the brand’s menswear identity and aesthetic. He was then recruited by Ralph Lauren himself as Senior Design Director as Polo. He went on to serve as VP of Design at Tommy Hilfiger and spent 6 years as SVP of Design at Lands’ End. For more information please visit www.SidMashburn.com .