March 16, 2015 – Weidenhammer’s Creative Division won two American Advertising Awards (ADDYs) at the American Advertising Federation – Greater Lehigh Valley (AAF/GLV) ceremony on Friday, March 6, 2015. The AAF/GLV creativity awards took place at the Allentown Brew Works in Allentown, Pa. The Creative Team was highly recognized for design work completed for the “Smell the Change” campaign for the Lehigh Valley Iron Pigs and “The Waterfront” website for The Waterfront Partners.
Weidenhammer Creative won Gold ADDY Award for www.smellthechange.com, a microsite designed specifically to showcase the “Smell the Change” campaign for the Lehigh Valley Iron Pigs. The “Smell the Change” campaign introduced a fresh look for both the team and baseball fans with new uniforms and merchandise. The Team was responsible for producing a user-friendly site with engaging graphics to highlight each ensemble’s story while separating the campaign from the team’s current MLB site.
Ryan Lynn, Senior Graphic Designer, led the project. “The Iron Pigs wanted visitors to get the full ‘Iron Pigs’ experience, so we envisioned the site like an actual baseball game,” he says. “We needed to have the site focus on the story of the game, which is why the homepage features a fielder, a hitter, a pitcher and a fan.”
Weidenhammer Creative also took home a Silver ADDY Award for the overall design and development of www.thewaterfront.com, a fully responsive and adaptive site for The Waterfront Partners. An exciting and ongoing project, the site is a platform with what the Waterfront Partners envision will one day be – an integration of businesses, apartments, new job opportunities and more.
“The site is currently a sales tool to showcase what opportunities are available for interested parties,” says Chris Koelle, Senior Developer. “This is why it was crucial for the site to incorporate an adaptive and responsive design. It needs to be recognizable no matter how or where you are viewing it; so the site will resize for mobile, tablet, or a large-screen device.”